A few words about me...
Photo credit: Batoul
My story begins in Lugano, Switzerland, where alongside studies in graphic design, I was exposed to art and design through my family from an early age. After graduation I moved to Milano, studying graphic design and art direction and earning a photography degree. Through all of those years my main focus was already photographing people, and I began collaborating with model agencies as part of my creative practice.
A new chapter opened in London and New York across the 2010s. Living inside the energy of these cities shifted how I understand the relationship between art and commerce and I carried that perspective into the way I work and the way I read what a client actually needs.
In 2025 I earned my UX design certification, which sharpened both my visual eye and my sense of what people need from a digital experience and where it has to perform.
HOW I WORK
My goal is helping clients achieve their business goals across a range of digital platforms, keeping close attention to the fast-changing digital landscape along the way.
Clarity and communication are at the heart of how I work. Before I pick up a camera, I want to understand your values, and what you're building, so the photography actually reflects it.
I see research and strategy as the foundation of every project, starting with precise questions to understand the problem at its core.
I don't digitally reconstruct people. Every image I deliver is a photograph of something that really happened, of someone who was really there. If your images are meant to build trust, they have to be true.