Privacy Policy

Last updated: November 2025

This Privacy Policy explains how Matteo Patocchi / MP Photography & Design (“we”, “us”, “our”) collects, uses and protects your personal data when you visit our website, make an enquiry, or use our photography services.

We are committed to safeguarding your personal information and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business Name: MP Photography & Design
Owner: Matteo Patocchi
Address: London UK
Email: matteopatocchi@pm.me
Telephone: +447951854193
Website: www.matteopatocchi.net

We are the data controller responsible for your personal information.

2. What Personal Data We Collect

We may collect the following information:

2.1 Website Enquiries and Bookings

  • Name

  • Email address

  • Phone number

  • Address (if relevant to the service)

  • Details about your photography requirements

  • Event details, dates, locations

2.2 Client Administration

  • Contract and invoice details

  • Payment information (handled via secure third-party processors; we do not store card details)

  • Correspondence relating to your booking

2.3 Photography Work

  • Photographs and videos taken during sessions or events

  • Model release forms and consent records

2.4 Website Usage Data

  • IP address

  • Browser type and version

  • Pages visited

  • Cookies and analytics data (if enabled)

3. How We Use Your Personal Data

We use your information for the following purposes:

  • To respond to enquiries

  • To provide photography services

  • To prepare and manage agreements, bookings, and payments

  • To deliver and edit images

  • To maintain legal and accounting records

  • To improve our website and services

  • For marketing (only with your consent)

  • To display images in our portfolio, website, or social media only if permission has been granted

4. Legal Bases for Processing

We process personal data under the following legal bases:

  • Contract: To provide the photography services you request.

  • Consent: For optional uses such as marketing, mailing lists, or showcasing your images.

  • Legal Obligation: For accounting, tax, and record-keeping.

  • Legitimate Interests: To manage and improve our business (never overriding your rights).

5. Sharing Your Personal Data

We do not sell your data. We may share it with:

  • Professional printing labs

  • Online gallery providers

  • Cloud storage providers

  • Payment processors

  • Accountants or legal advisors

  • Website hosting and IT service providers

All third-party providers act in compliance with data protection law.

6. International Transfers

Some service providers may be located outside the UK.
When this occurs, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

7. How Long We Keep Your Data

We retain personal data only as long as necessary:

  • Enquiry emails: up to 12 months

  • Client records and contracts: 6–7 years (legal requirement)

  • Photographs: up to 100 years or in line with your agreement

  • Marketing consent: until you withdraw consent

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (in certain circumstances)

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk/

9. Cookies

Our website may use cookies to improve functionality and collect analytics data.

You can control or disable cookies through your browser settings.

10. Photography Usage, Portfolios & Social Media

We will only use your photographs for marketing, portfolio display, or social media with your explicit written consent, typically through a model release or contract clause.

You may withdraw consent at any time.

11. Security

We use secure systems, encryption, and password protection to safeguard your data and images. Only authorised personnel have access to personal information.

12. Links to Other Websites

Our website may contain links to external sites.
We are not responsible for their privacy practices.

13. Changes to This Privacy Policy

We may update this policy periodically.
The “Last updated” date will always show the most recent version.

14. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact:

Matteo Patocchi / MP Photography & Design
Email: matteopatocchi@pm.me
Telephone: +447961584497