Case Study: Yoga & Fitness

MY ROLE

Photographer & UX Design advisor

CLIENT

MattYogaFit

WANTS

MattYogaFit needed a complete digital presence to establish credibility as a new North London yoga instructor. The client required authentic photography showcasing their teaching style and class atmosphere, plus a user-friendly website that would convert visitors into booking students. The goal was to communicate "friendly, expert-led yoga classes for all levels" through both visual storytelling and intuitive web design that would enhance their message of "find healing and strength."

OFFER

A complete Business Package

  • Professional headshot for branding

  • Dynamic group action shots captured on location during live class

  • Individual portrait session showcasing yoga poses and peaceful moments

  • UX/UI website design with clear Call-to-Action and mobile-first approach

  • Content strategy aligned with wellness messaging

  • SEO optimization for local North London searches

  • Integration of booking systems and class scheduling

EXPERIENCE

The project began with a series of onboarding questions for Matt to gauge his authentic and genuine approach to teaching. The photography sessions revealed the warm, inclusive atmosphere that needed to translate digitally. During UX design development, I focused on the keywords proposed by the Client; Fun, Healing and Empowerment; conveying these with the colours. Mint Green x Healing, Brown x Empowerment. A minimal website design means that students can experience the expert guidance before even attending a class. The website architecture was built around this insight, creating clear pathways from visitor curiosity to class booking. The final result blends the captured authenticity of the photography with a clean, accessible design that reflects the healing and strength philosophy central to MattYogaFit's mission.

“I cannot recommend Matteo Patocchi enough!! Do not hesitate to book him! Throughout the whole process he was extremely accommodating and helpful, communication was effective, and he actively listened to my wishes. The photos came back better than I could have imagined! Thank you so much Matteo”

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